Flee FM is a concept site built for Ruff Sqwad — one of the founding names of UK grime — to accompany their short film series of the same name. The project explores the deep-rooted connection between grime music and pirate radio culture in early 2000s London, honouring the DIY spirit of illegal broadcasts that shaped a generation.
Built entirely in Webflow, the site was designed to feel like an extension of the film itself — raw, textured, and unmistakably London. Every visual decision was made to reflect the era the project depicts rather than simply promote it, creating something that sits alongside the cultural weight of the Flee FM story.
The result is a digital artifact as much as it is a website — a space that immerses rather than sells, built to honour the legacy of Ruff Sqwad and the pirate radio movement that gave grime its foundation.
